Jongwijs is local initiative by Simon Douw and his mother Nel. In summer 2021 they will be opening a cafe, B&B and tasting garden located in Westzaan, with which they aim to connect the tradition of the region with the new generation settling there. They solely work with local produce and people.
I was hired to create a visual identity for the B&B as well as their local products. I visualized the contrast between young (jong) and wise (wijs) in fonts and visual language, while drawing inspiration from the Westzaan scenery for the color palette.
In 2021, we will continue on this project with creating the cafe interior.
JONGWIJS | 2020 | www.jongwijs.nl